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As a value‐added business strategy, many companies have planned and implemented green practices to promote their brands and contribute to sustainable development. This study aims to investigate how green practices build consumer brand identification for luxury hotel companies. Multivariate techniques and structural equation modeling were used to analyze a sample of 601 luxury hotel guests in China...
This study aims to investigate the relationship among green knowledge sharing, green dynamic capabilities, green service innovation, and green competitive advantage. The data were analyzed using descriptive statistics and CFA. The results are as follows: First, the author found that latent variables have good reliability, as well as discriminant and convergent validity. Global model analysis of green...
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